THE NEW SCHOOL

For the 100th anniversary of the university, I designed a series of products within the centennial brand guidelines, using the centennial headline typeface.

Design Director/
Centennial type design: John Lepak.

1919-2019

Gold and a unique font.

I designed a number of physical products, like the card set and tea towel (here and above), as well as communicative work like social media posts, digital posters, and printed posters (below). The identity of the centennial materials centered around the use of gold and the centennial typeface which was based on the school's bespoke font and on lettering on one of the school's main buildings. Echoing constructivism and the birth of modernism that coincided with the birth of the school, my work here emphasised the strong blocky type by using it as a dramatic graphic element to play with shifts in perspective and depth.