OUTREACH POSTER
Poster and mini viewbook for guidance counselors and prospective students.
Designed to engage high school students and get them excited about The New School.
My Role
Graphic Designer
Art Direction
John Lepak
My Output
User Goals
Mockups
Presentations
Final Design
Press Check
CHALLENGE
The enrollment team needed a new tool. And they needed it to do a lot in a light compact form.
Seeking to empower guidance counselors, and themselves, with a physical piece that would quickly convey the spirit and mission of the school, the enrollment team approached the designers with the idea of a poster that could be hung on the wall in or around the offices of guidance counselors. However, they also needed it to provide key facts about what The New School is and what it offers to students who may never have heard of the university. And they also wanted something to manageably carry with them to conferences and gatherings which would be used as a quick guide and introduction to the university.
Finished booklet with viewbooks.
BACKGROUND
Enrollment staff had used a range of resources.
One strategy was a simple poster with the school's name on it to be hung outside of guidance counselor's offices. And they delivered viewbooks which, while great for students who were already interested and wanted to know a lot more, were too thorough and detailed for students who hadn't heard of the school and needed a general overview.
FINDINGS
Counselor Goals
Guidance counselors want to excite students and be able to quickly access facts and features.
Student Goals
Students want some personal agency. And a glimpse of what their future self might look like.
Enrollment Staff Goals
The enrollment team wants to wow counselors and students with quick access to the school's advantages, unique qualities, and special location in Greenwich Village.
Marketing Goals
The marketing team wants to increase the profile of The New School and to show the university as a cohesive whole.
SOLUTION
A Poster that folds into itself to form a booklet
The poster side features imagery from a number of disciplines and offerings at the university. The brochure side, when folded, matches the suite of viewbooks in shape and look. It carries key facts, a list of majors and alternative paths of enrichment, a little about housing, and a map that quickly and clearly places the university in the context of the city of New York, specifically in the heart of Greenwich Village.
OUTCOME
Both the enrollment team and the creative department were very happy with the result.
The enrollment team recieved a tool they have been lacking and immediately put it to use. The marketing department was satisfied that this was a strong and effective addition to the overall branding effort that seeks to provide more awareness about the university in the world in general, and with prospective students, their parents, and the professionals that aid them.
