WHAT IS IT?

Landing page for a large scale advertising campaign.

An introduction to The New School university. And an opportunity to get to know its culture through student and faculty videos and other materials.

MY ROLE

UI Designer

Art Direction:
John Lepak
MY OUTPUT

Prototyping
UI design
CHALLENGE

Deeper engagement and a next step.

The advertising campaign included a full takeover of the Union Square subway station. The landing page was designed to invite exploration for people who had seen the advertising and wanted to know more.
AFFORDANCES

Showing what to do next.

While the evocative typography delivering a strong statement of purpose provided a point of entry, a key feature of the page was the media content. So a big part of the job was to make clear to to the user that tapping on one of the thumbnails would launch the additional content.

Final design showing interactivity when the user scrolls up with a thumb.