PROGRAM LANDING PAGES
Finding a graduate program at The New School
Increasing awareness and enrollment while directing prospective students to a program that fits.
Inspire personal engagement and a first step
- Grad school is a big investment and the application process is long. This is just the first step.
- The range of programs and students means different audiences and needs.
- But the scope and budget necessitated a flexible and adaptive, rather than custom, approach.
Traffic insights were backed up by the the experience of enrollment experts on staff who spoke directly to prospective students.
Users need to feel they have come to right place
Clear and immediate orientation is as important as the strength of the offerings.
LandingThe navigation alllows the prospective student to take their own approach.
Graduate ProgramsQuick overviews via show/hides.
Personal StoryVideo, quote, quick facts.
A unique perspectiveThe user always has the option of jumping to the full website for more information or simply joining the mailing list via the buttons at the bottom of the screen.
Opportunities to explore
The ultimate goal of prospective students is to find the right program. And the ultimate goal of the university is to have those users apply and become students. So I mapped the journey from discovery via an ad through to submitting an application.
There are many tributaries here. So there are many opportunities to improve engagement with prospective students.